Kailey Rhoten, Ouray’s first tourism and destination marketing director, isn’t just focused on bringing in guests — she’s tasked with balancing community relations, tourist attraction and trying to ensure visitors to the city don’t leave it worse than they found it.

It’s a position that requires the 26-year-old Rhoten, who previously served as tourism and marketing manager in Montrose, to wear many hats. There, she worked her way up to a manager overseeing the city’s social medi...