News
Ouray shifts tourism marketing spending
The city of Ouray will end its participation in a regional hot springs marketing initiative and shift from print to digital advertising strategies as part of a larger effort to change how it spends money marketing to tourists.
The City Council voted 4-1 Monday to adopt a series of nine recommendations from the newly created Tourism Advisory Committee on how to spend money from the city’s 3 percent lodging tax.
One of the most noteworthy recommendations was for the city to pull its $5,000 annual ...