The Ouray City Council on Monday officially awarded one-year contracts to the Ouray Tourism Office to manage the Visitors’ Center and market the town to tourists, but the two organizations remain far apart on devising an effective marketing strategy and measuring its success

Councilors unanimously agreed to pay the OTO $160,000 to run the Visitors’ Center and $250,000 to devise and carry out a tourism marketing, management and development program.

The decision followed a roughly hourlong execu...